SuddenValues.com provides a unique three step approach, (an email-based customer loyalty program, a weekly community update and a local website), often at half the cost of the merchant’s current solution. Using the service, merchants provide special offers to existing and prospective customers in their community that encourage new and repeat visits to their local establishment. The Service is delivered and supported by local independent Dealers, who implement the services on the merchant’s behalf.

Using SuddenValues, merchants collect the email addresses of their existing customers, with the promise of receiving their updates and specials. These emails are entered into the Merchant’s private database by the local Dealer, who provides the signup cards and a collection fishbowl. In consultation with the Merchant, the local Dealer sends out a branded email update, (often including special offers), to encourage repeat and referral business from their customers twice each month. “Over 15% of all SuddenValues campaigns are forwarded to a friend”, notes Klock. To generate new business, the local SuddenValues Dealer sends a weekly community update to individuals who signed up for the loyalty program at a participating merchant’s establishment. This update contains a list of the most popular offers of each merchant—a cross promotion technique enabling merchants to expose their offers to a much wider audience. With thousands of individuals reading down the list of merchants and offers each week, it’s also an excellent source of branding.

The offering is supported by a local website that exposes the merchant’s brand, offers and key information to local consumers who access the site daily for the latest savings. The local Dealer promotes the site via the weekly community update and other marketing activities. Merchants can track this activity and update their information in real-time via an access point on the local website. “SuddenValues made total sense from the start, I received over 100 redemptions in my first week,” states Kal Farrah, Owner of IHOP in Ann Arbor, MI.