SuddenValues is a complete Internet-based marketing service for Merchants to promote their products and services in their community. 18 months of trials and 4 years of continuous refinement among 5,000 merchants and 1.8 million subscribers have led to the creation of the most effective local marketing service on the planet. Our unique approach in delivering the efficiencies of the Internet and savings to consumers in local communities is producing greater returns at a lower cost for our clients. According to the Direct Marketing Association, permission based email is 4 times more effective than search engine marketing and 15 times more effective than direct mail.
The most important customer to a local businesses is one they have already done business with. In fact, it is 10 times easier and 3 times more profitable to grow your business from existing customers. Build a fence around your customers with the SuddenValues loyalty program.
It starts when Merchant invites their customer to join their loyalty program. The customer fills out a small card with their information to opt into the loyalty program and SuddenValues creates a database of the businesses customers. 70 to 90 percent of the customers you ask to participate will. SuddenValues develops dynamic email campaigns that are customized to the businesses branding and image. These campaigns can include coupons, special offers, events or announcements. Email campaigns are sent to the database of the Merchant’s customers on a semi-monthly basis to entice their previous customers to come back sooner and more often. Businesses are able to measure the results with real-time stats and generate referrals from their customers—15% of all campaigns are forwarded to a friend, colleague or family member.
Over 82% of Americans own a cell phone and unlimited texting plans have become commonplace, this combination makes texting an incredibly powerful marketing tool. This feature, usually sold as a standalone product, is included in the SuddenValues loyalty offering. Texting allows participating merchants to send an SMS message with a special offer to their customers via their cell phone or an online interface. Customers provide their cell phone information at the merchant’s physical location, online at the local SuddenValues website, or via text message. This information is then stored in a private, secure online database for the merchant, allowing them to send a text-based offer to customers on a real-time basis, generating immediate results. Customers redeem the special offers by displaying the text message on their cell phone to the participating merchant. According to a report from Nielsen, the redemption rate for coupons sent via text is 15 to 20 percent higher than traditional paper coupons!
Reach new customers and build your brand by targeting consumers in your local community via the SuddenValues Weekly Email Update. SuddenValues creates a network of local consumers by combining all the customer loyalty databases of each local business to send a Weekly Email Update for cross marketing. Each Weekly Email Update features the most popular offer from each Merchant, getting their name and special offers exposed to the customers who have joined other local businesses SuddenValues Customer Loyalty Program. This cross marketing component grows quickly and continuously in each community, with the growth of each local merchant Customer Loyalty database receiving the Weekly Email Update—“The Network Effect”
Build brand awareness 24/7 by placing your image at the forefront of visitors on the local SuddenValues Website. Consumers are led to a locally focused SuddenValues Website by the Customer Loyalty Emails and the Weekly Email Update. They are then able to proactively search for the type of business, product or service they wish to save money at in their local community. Each Merchant will have a company profile/mini website that promotes their special offers and provides general information on the business with links to their website, contact information and a Google Map to their location.
Grow your business by expanding traffic to your private or mini-website and/or generate views and prints of your special offers. According to a 2009 article in the New York Times Global Addition, “For every dollar advertisers pay to reach a print reader, they pay about 5 cents on average, to reach an Internet reader”.
Upgrade from the SuddenValues mini-website to a professionally written website with a custom URL. You have the choice of Basic or Custom options, with 10 unique email addresses. Turn-around time is typically one to two weeks, and all of your information will be hosted in our state-of-the-art facilities. This web presence allows your customers to learn more about your business with the click of a mouse, will enhance “stickiness” and aide top-of-the-mind recall. Professional functionality includes:
SuddenValues is a full service offering, because you have a business to run. Our market experts work side-by-side with our clients to develop a 90 day action plan; leveraging the wealth of experience we’ve gained serving like businesses throughout North America. We perform all setup, data collection, campaign development and delivery. Quarterly strategic review and analysis of each ninety day period will allow you to dissect what works, and also to plan around holidays, local events, and promotions, all of which can help your business grow.
Subscribers to SuddenValues now have more options than ever when it comes to sharing their favorite values and offers. Social Networking functionality has been added to all SuddenValues sites. Now subscribers have the ability to share values and offers with friends from campaigns and local websites via Facebook and Twitter. According to a 2009 Nielsen Online report, Facebook reaches 29.9% of all Internet users. Twitter is rapidly approaching this number and continues to grow in popularity.
SuddenValues 1.8 million subscribers can create an account to manage their personal contact information, subscribe to merchants updates and to search, save, share and print their special offers. To save your favorite Values and Merchants to one convenient location simply click the "Save Value" or "Save Merchant" buttons located in SuddenValues Email Updates and throughout your local SuddenValues website. With My SuddenValues, subscribers take an active role in communicating to merchants on how to best market to their needs. In return, they receive an intuitive interface for managing special offers provided by participating merchants.
SuddenValues service is offered in three packages: (1) Basic, (2) Standard and (3) Professional. Each package is designed to fit the unique needs of individual businesses in a community. Since its inception, SuddenValues has generated success for a wide variety of businesses, far beyond the retail and restaurant client envisions by its founders. If you are ready for greater results at a lower cost, email us at sales@suddenvalues.com.
